Southwestern Consulting™ is a full-service sales performance consultancy. We focus exclusively on creating high performance sales cultures based on establishing successful sales habits that will produce a more efficient, a more effective and a more profitable sales force.
All Southwestern Consulting™ Certified Coaches are selected because of what they have actually done. Our coaches don’t just have fancy degrees and a wealth of educational knowledge. To be certified as a Southwestern Consulting™ Coach, you must be a top producer and leader.
Southwestern Speakers is designed to help companies and individuals find the right speaker at the budget for your annual conferences, meetings and events. We have a team of professionals who will help match the most suitable speaker for your meeting needs at no additional charge to you.
Ron is an endurance athlete, having completed many marathons, triathlons and “ultramarathon” events. He is an expert when it comes to recruiting, sales training and coaching individuals and teams to reach higher than they ever imagined. He lives with the strong belief that true success and enduring joy comes from principle-centered living… that’s the foundation and everything else flows from there.
- Former Regional Sales Director for The Southwestern Company, recruiting, training, mentoring and managing over 600 salespeople over 19 years
- Company Record Holder – Personally achieved the highest level of sales 70 times with Southwestern
- Six-time “Sales Manager of the Year” with Southwestern
- Leadership Record Holder – Coached and trained more 10,000+ producers than any other manager in the 158-year-old Southwestern history. Personally coached and trained 6 of the top 10 lifetime salespeople in the history of Southwestern
- #3 lifetime producer out of over 150,000 salespeople from Southwestern Company history
“Ron is a walking legend to hundreds of people, he stands out like a lighthouse with his demeanor, leadership, attitude towards life and his raw talent. He is a man with integrity and has truly impacted many people positively with his selfless leadership.
During my career with Southwestern, I have had the opportunity to be mentored by Ron and I could not thank him enough for all his great advice and guidance. Ron being one of the top 1% sales producers in the company, I knew that whatever Ron tells me could only result in great benefit to me. Therefore I took his words and that summer I doubled my production.
Ron really has the ability to connect genuinely and warmly with nearly everyone. It’s no wonder how he is always appreciated and loved by those he comes into contact with. Ron, an inspiring role model to me and always will be.
I am 100% certain Ron will make an incredible business coach and your choice to work with Southwestern Consulting will only be a great one!”Wendy Chung, Balloon Ventures
“Ron, I wanted to thank you for everything you have done for me as my coach. Because of working with you I now have better control of my schedule, my focus is stronger in the areas of my business that are most critical to my success, my work/life balance better than ever, and I lead my staff in ways I never thought I could have. You have taught me how to instill vision and motivate my staff to their goals and that has resulted in a much stronger culture with my team and obviously higher levels of production. You have taught me so much and been a great friend to me, my future is now so much brighter because of you!”Tom Mills, AnnieMac Home Mortgage
“Thank you Ron for your service minded approach to your coaching. I was highly impressed with you as a coach and better yet a person. Ron, from the very first meeting was engaging and definitely passionate about all that he does with and for his clients. I highly recommend Ron if you want to take your business to the next level.”Eric Prehm, Keller Williams Realty South Sound
“Ron Alford is one of the most influential people in my personal development. Ron Alford always believed in me and inspired me to push myself. He never has anything negative to say about anyone and has an infectious positivity and work ethic. Most importantly Ron is truly focused on service. He is always humble, but hungry for growth. Ron has an impressive sales and leadership record. More important than that record is the integrity and character that Ron consistently demonstrates in the way he lives his life. I am incredibly grateful for all that Ron has given to me and inspired me to become. Anyone who can have Ron in their life will be better off. I strongly recommend him as a trainer, mentor, inspiration and friend. Thank you Ron!”Jon Bowes, Independent Marketing Professional
“Ron is one of the most talented individuals I have ever met. He coached me and was always motivating, consistent, compassionate, and fun to be around. Ron has developed into a very close friend of mine and I have many great things to say about him as a person. That, however, does not take away from the fact that I just spent weeks (during my busiest season of the year) trying to lure him to our team at Great American! I wanted him aboard for his ability to lead and direct a group of people and because I truly believe he is the best salesperson I have ever met. If you have a chance to work with Ron or be coached by Ron count yourselves as one of the lucky ones. There are a lot of “good” sales and leadership coaches out there. Ron is GREAT. He is an amazing guy and an incredible talent and I am so thankful our careers crossed paths because I am a better salesperson and a better manager because of his influence.”Thomas Hixson, Great American Opportunities
“Ron is a leader, driven by integrity and incredible character. His intuitive business sense perhaps explains part of why he is the record holder of the highest sales achievement of a 150+ year old company, and has guided more top producers than any other leader in the company. From my six years working with him, I say with certainty: he is keen on the details, and prioritizes his time on what he knows is most important and productive: the goals and successes of those around him. I have Ron to thank for not only being a major factor in the successes I’ve professionally experienced, but also for being a great mentor and friend. I wholeheartedly recommend Ron Alford.”Robyn Lee, Southwestern Advantage
“Ron Alford is a a rare talent & a difference maker for any organization. His workshop provided an adrenaline shot of motivation and focused intensity to our medical device sales force, as well as tangible technical sales training. All the product knowledge in the world is a waste if educated sales reps are not excited, motivated and sharp. Precision Medical noticed an immediate increase in production following our national sales meeting with Ron as the key note speaker and trainer. Our sales reps and entire management team were so impressed with the level of impact that many of them decided to do personal coaching and mentoring with Ron’s company, Southwestern Consulting.”Jeremy Perkins, Precision Medical Products, Inc.
“I had the great experience of being paired with Ron as my coach at Southwestern. The program Ron worked me through was fantastic. I was always happy with our contacts and he left me waiting for another. I would suggest a touch base with this company and you will be glad you did. Thanks Ron!!! You made it all fresh again!!”Gary Yucabeck, Independent Marketing and Advertising Professional
“While having Southwestern Consulting provide a 1 hour workshop for my sales force I realized that I needed to make a more firm commitment to my personal success and that of my sales force, in doing so I was introduced to Ron Alford. I’ve had the privilege of working with Ron for a little over 7 months now and in that time I have known Ron to be a personable and highly intelligent business coach and colleague. Ron’s desire and commitment to me and my team is evident in each and every call/meeting. He is a passionate leader with our career and goals being his number one priority. I highly recommend Ron as a business coach.”Kreg Newman, Guild Mortgage